When I was first approached to run Google AdWords battles 4 years back, I had a similar inquiry at the forefront of my thoughts. It was my first employment, and I had joined for a job in Market Research. Google Ads was an idea that appeared to be totally new.

I know, I know… presently it’s all over – advanced promoting is instructed as a course in MBA programs, there are various accreditation programs, a few instructional exercises accessible for self-starters, and individuals are in general increasingly educated about it as a publicizing choice, and as a lead age channel. In any case, that wasn’t the situation at that point.