SEO – Search Engine Optimization

Site design improvement (SEO) is a lot of progressing best practices utilized for your site and blog to enable you to get found online by means of the best web indexes like Google, Bing, and Yahoo. These systems help improve a site’s SERP, or Search Engine Result Page. There are two sorts of SEO: on-page and off-page. On-page incorporates utilizing watchwords accurately all through your pages, including title labels, H1 through H4 labels, URL structure, alt labels on pictures, among a large group of different practices. Think about the Google ‘scrap’ when you look for something either by composing in the long-tail catchphrase or talking it straightforwardly to Google or Siri. Great on-page SEO practices will help guarantee your organization and items/arrangements get found by the perfect individuals.

Other key on-page SEO systems include:

  • Friendly navigation
  • Fast loading pages
  • Mobile friendly pages
  • High quality on-going content (the most important piece of SEO)

SMM – Social Media Marketing

Inherently, social media marketing (SMM) is part of on-page SEO because of link building. Have you Googled your name lately? Take a look at the first few results. Do you see a link to your LinkedIn profile? Twitter? This applies to businesses, as well. Being on these social platforms helps your company, and your brand(s), get found easier.

The goal of SMM is to drive quality traffic to your website, landing pages, and blogs, to get them to engage with you, and ultimately, drive revenue with a trackable ROI. Facebook. Twitter. LinkedIn. YouTube. Google+. Instagram. And now Snapchat.

The key to engagement is: 1) identifying which platform your buyers are actually on, and 2) fully understanding your buyers (or followers) and providing them personalized remarkable content. For example, if you are bar and beverage manufacturer targeting bartenders, your content strategy should help bartenders. This information will help you to better educate customers, make you a thought leader in the industry, and keep your brand at top-of-mind awareness. At the end of the day, you are creating your cultural voice online with social media marketing.